Why IIPM courses are superior to MBA..?
IIPM has so far claimed the superiority ofits Entrepreneur-ship program neither by the size of its campus, nor by theentry level salary of its pass-outs, but by its qualitatively superior andintellectually stimulating academic program. The IIPMcourse is a 22 month, 1944 hour course which includes in depth studies ofnational economic processes and ways to regulate its parameters to achievehigher growth rate of GDP ensuring higher growth of market segments within thenational economy as well as higher growth of income of all sections of thepeople, including those who are below the poverty line.
The importance of including studies in national economic planning processes canbe explained with an example of natural science. At one level of knowledge itappeared that the Sun revolves around the Earth. At a higher level of knowledgeit was discovered that the Earth rotates around its axis and also revolvesaround the Sun. Similarly, present MBA course structure concentrating only onmarket segments by individual profit making units. This fails to explain thepotentiality of market expansion through distributive justice. Potentiality ofbusiness is always in harmony with growth rate of national economy. That is whybusiness expands much more rapidly in China compared with expansion of businessseen in India in the past. Knowledge of national economic planning potentialitywill encourage the owners of capital to demand collectively the raising ofliving standards of the people at the bottom.
IIPM‘s Entrepreneurship program is superior tostandard MBA programs as it also develops certain entrepreneurial qualities inprogram participants. These helps to remove aversion to calculated risk taking,imbued with ambition beyond normal career growth. Personal ambition in tunewith social vision makes an entrepreneur reach out beyond boundaries again andagain. Work remains no work, but hobby. Failures are looked upon as inevitableintermediate stages to success.
The IIPM programme further includes a compulsoryspecialization in Marketing- wherein all the 20 plus papers of Marketing arecompulsory for all students. Additionally students chose another elective likeFinance or H.R. etc. This stems from the firm conviction that IIPM holds that BUSINESS IS MARKETING. This has alsoresulted in IIPM bringing out the best sellingmagazine 4Ps Business & Marketing- which has the same punch line i.e.Business is Marketing.
What perhaps is the most difficult part of the IIPM programme to be explained in words is thetremendous change in personality and life on the whole the IIPMcourse brings about thanks to its special focus on Executive Communicationwhich is a 4 credit per trimester course running throughout the courseduration. As a part of this course students typically have to participatecompulsorily in more than 40 competitive debates and extempore under the eagleeyes of IIPMs world-class communication facultymembers. The end result is a supremely confident and extremely smartpersonality which can speak from any public platform fearlessly.
IIPM also offers a unique Global Opportunityand Threat Analysis (GOTA)program, through which students are taken abroad fora period of 10-20 days, wherein the students get to attend lecture sessions atleading academic institutions and organizations like World Trade Organization,United Nations, World Bank, Credit Suisse, Nestle, etc. This allows them towiden their horizon in understanding various forces of globalization throughexperiential learning.
Further, under the Global Outreach Program, IIPMinvites distinguished faculties from leading global institutions like Harvard,Wharton, Columbia, Chicago, Yale, London School of Economics, Oxford,Cambridge, IMD Lausanne, INSEAD, etc., to come down to India to interact with IIPM students. All this put together make the IIPM course better thanany other course of a similar nature in India.
February 18th, 2012 
margareth